Path of Life is all about nourishing food products that are naturally grown and delicious. This Chicago company strives to encourage healthy eating that is both easy and tasty. PoL follows an authentic formula: simply good, clean food. As a result, we sought to create a simply good, clean website.
Research & Strategy
Path of Life needed a redesigned website that would not only showcase their products, but also allow them to better connect with their customers. Their vision included sharing recipes, events, and promotions with customers as well as easy access to a newsletter sign-up, contact form, and store locator. In addition, PoL needed a content management system with custom modules for their employees to easily keep up with ever-changing elements of the website.
Kreate used PoL's motto, "Simple. Wholesome. Natural" as the guiding phrase for this project. Our use of specialized fonts, hearty textures, and subtle effects worked together to create a clean and flowing UX. We paired this clear design with PoL's beautiful pictures for a multisensory appeal. The result was a simple and enjoyable website that feels as organic as their products.
Kreate developed custom page types and templates to enable simple content management. Such templates were specifically designed to save time and maintain quality of work. We also made it possible for Path of Life to modify any visible piece of the website using the back-end portal. With our additional custom plugins to enable features like recipe lists or a store locator, Path of Life's website functions as smoothly as it looks.
With a new and innovative website, Path of Life lives on to serve their customers. Their natural and organic products are highlighted throughout, and their services are all the more accessible. Check out the Path of Life website and give their Quinoa and Kale a try (our favorite)